Privacy Policy

Last updated: April 15, 2026

Information We Collect

We collect the minimum information needed to provide our service:

• Email address when you sign up for our newsletter or price alerts
• Optional phone number if you opt into SMS price alerts
• Preferences like your state (for shipping compliance) and calibers you're interested in
• Anonymous analytics about which pages you visit (no personal identifiers)

How We Use It

• Send you the newsletter and price alerts you signed up for
• Filter search results by your state's legal requirements
• Improve the site based on aggregated, anonymous usage patterns

What We Don't Do

• We don't sell your data. Never have, never will.
• We don't track your purchases beyond knowing you clicked a retailer link (for affiliate crediting).
• We don't share your email with retailers or third parties.

Affiliate Tracking

When you click a "Buy" button on SendRounds, we redirect you through a tracked affiliate link so the retailer knows we referred you (and pays us a small commission on your purchase). This does not expose your personal information to the retailer.

Cookies

We use minimal first-party cookies for session management and analytics. We don't use third-party advertising cookies.

Your Rights

You can unsubscribe from all emails at any time via the link in any email we send. To request deletion of your data, email [email protected].

Contact

Questions about this policy? Email us at [email protected].